At Red Alder Consulting, our mission is to empower businesses globally with strategic, cost-effective, and flexible fractional executive solutions, enabling them to achieve sustainable growth and navigate the complexities of today’s dynamic markets.

We typically work with clients as fractional or interim executives, lending support to their organizations through key transition points.

Strategic Planning & Implementation:

• Assist in strategic planning processes, helping companies develop long-term growth strategies, identify inefficiencies, optimize processes, and navigate changing market trends.
• Support teams in pragmatic implementation to achieve organizational goals.

Specialized Expertise:

• We offer specialized knowledge in go-to-market strategy, market expansion, and marketing operations to address challenges and drive growth.

Managing Teams:

• Provide leadership, guidance, and support to ensure effective teamwork and collaboration within the organization during high growth and transition periods.

Interim Leadership:

• Fill in as interim leaders during executive searches or absences, providing leadership and strategic direction continuity. 

Overseeing Day-to-Day Operations:

• Involve in overseeing the business’s day-to-day operations, ensuring smooth functioning, efficiency, and adherence to established processes.

Mentoring and Guidance:

• Provide mentoring and guidance to senior teams or employees, sharing knowledge and expertise to drive growth in specific areas of product, operations, and marketing.

Engagement Process

We typically start each engagement with a strategic marketing audit. Through a series of stakeholder interviews, data analysis, and secondary research, we will develop a feasible one-year strategy and three-month action plan that is usually implementable with existing resources and budget. These engagements typically last from 1 to 3 months, depending on your organization’s unique team, challenges, and preferences.

Depending on the outcome of this initial assessment, we will discuss the viability of using our Fractional or Interim Executive Services. We have experience serving as interim executive in the roles of Chief Operating Officer, Chief Marketing Officer, and Chief Growth Officer (spanning sales, marketing, and product). This type of engagement enables us to spend time building the foundations and teams that will lead your company to long-term success.